Eye on Books Classic is the official archive of author interview podcasts originally posted before 2006 at Eye on Books. For the very newest author interview podcasts, on current bestselling books, we invite you to visit Eye on Books.

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Scott Bedbury

Originally posted June 2002

A New Brand World

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It's not a brand new world, says advertising and marketing expert Scott Bedbury -- it's a "new brand world." His book is all about how branding is more important than ever.

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Find Scott Bedbury on the web: www.brandstream.com

Buy "A New Brand World" from Amazon


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