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Paco Underhill

Originally posted March 2004

Call of the Mall

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Paco Underhill goes to shopping malls for a living. He's not there to shop, he's there to watch other people shop. The media have dubbed Underhill a "retail anthropologist." He's a highly sought-after consultant whose firm studies consumer behavior.

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Find Paco Underhill on the web: www.envirosell.com

Buy " Call of the Mall" from Amazon


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