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Charles Fishman

Originally posted February 2006

The Wal-Mart Effect

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Wal-Mart is the world's largest company. It is bigger than ExxonMobil, bigger than General Motors, bigger than General Electric. Its enormous buying power and market influence has saved American consumers billions of dollars. But at what cost? Charles Fishman, a senior writer at Fast Company and a Wal-Mart shopper himself, carefully examines the positive and the negative about the company in his book The Wal-Mart Effect.




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Find Charles Fishman on the web: www.walmarteffectbook.com

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